Liquid
Capital Required: $165,000
2,500 - 3,400 sq. ft.
70 Franchises
Opening approx. 14 stores per year
Turn-key:
$156,000
 The Leading Edge in Golf Shop Franchising
Golf courses
are being planned and constructed everyday. Invest in one of the
fastest growing markets in the nation - Invest in the future of
golf.
Our Mission Statement: Golf Etc. of America, Inc.,
will provide the highest level of personal service, and value for
our existing and growing number of franchise owners. We will design
and create the most exciting retail strategy in the world of golf.
We will share with our owners, the most successful business strategies
that produce market leaders. Golf Etc. of America will set the standard
for off-course professional golf centers and be associated with
the highest level of integrity, honesty, and commitment to quality.
HISTORY & BACKGROUND
Golf Etc. of America was founded in 1992 with the
dream and objective of becoming an international golf consulting
and construction company. The strategy changed to that of franchising
comprehensive golf retail shops in 1996.
Golf Etc. of America currently has 70 operating franchises within the continental United States and
Hawaii.
The reason for the unprecedented growth is simple.
Our strategy is working; business owners are creating value in their
local and regional markets and realizing positive cash flow and
profits. The Golf Etc. strategy is new and unique. Our owners are
capitalizing on the growth in technology, with emphasis on personal
service, and consultation. The revenue is divided strategically
between 3 separate profit centers, which compliment each other,
and when combined, create better margins and greater success.
THE FUTURE OF GOLF
 Golf
has grown faster than motion pictures, financial services, hotels,
and communications, all of which generally are thought to be the
fastest growing industries. Only amusement and recreation in general
have grown somewhat faster than golf in terms of revenues. Golf
has been experiencing uniquely strong growth in both interest and
in spending over the last decade and compares very favorably with
other industries.
Overall growth in the industry over the past 11
years, which is estimated to be 7.5% CAGR (compound annual growth
rate) – as measured by spending on equipment, fees, and apparel
– has come from a mix of favorable population trends, increasing
participation, and increased spending per golfer. With most of the
non-inflationary increase due to real increases in spending, the
industry was able to get consumers to increase their spending velocity
or frequency of purchase. This implies that equipment technology
and better marketing have shortened the purchase cycle of golf equipment.
BILLION
DOLLAR INDUSTRY
According to
the National Golf Foundation, since 1986 the number of golfers has
increased 34%, from 19.9 million to 26.7 million. In the same time-span,
golfer spending in the US on fees and equipment has grown from US$7.8
to US$22.2 billion. Over the last 12 years, golf’s revenue
growth rate has been 7.5% annually. The inflation factor during
this period is roughly 3%, so the real growth rate is probably in
the 4% to 5% range.
Our
Retail Program offers the following:
- Market Analysis
- Competitive
Analysis
- Comprehensive
Business Plan (Consisting of 3 years' financial projections)
- Assist in
Loan Approval Process
- Comprehensive
Training (From technology through operation - completely turnkey)
- Comprehensive
Build-out & Construction of Retail Store & Service Center
"If you
have not discovered custom club making as a major customer benefit,
and highest profit center, you are missing out on being part of
the fastest growing segment in the industry. Clubs assembled from
components, make up as much as 38% of the total club sales in the
US. GOLF ETC.'s custom club fitting when combined with selected
prolines is the magic that creates market leaders."
CUSTOM
TRAINING PROGRAM
GOLF ETC.®
offers its franchise owners an extensive custom designed training
program. Our intense training program instructs the operational
and technical staff for one week. The operational segment of our
training program will provide instruction on such topics as operations,
inventory control, and merchandise pricing for retail sales.
 Our
in-depth technical training will provide information on the correct
techniques for repairing woods, and irons, custom club fittings,
and custom club construction. You will also learn computerized shaft
analysis, using the True Temper Shaft Lab and the Golf Achiever.
It is our intent
to equip you with all the tools necessary to make your franchise
a success, and we believe that our unique training program does
just that.
COMMITMENT
TO THE FRANCHISEES
GOLF ETC. realizes
that a successful franchise depends on the franchisee. We provide
an efficient and energetic support system for each franchisee. The
knowledgeable members of our staff will provide each and every franchise
with all of the tools and services that are essential to own and
maintain a successful franchise. We take our support system very
seriously, knowing that our success depends on your success.
 We
can help you find a favorable location that best suits your needs
and that of your customers. Prior to your store opening we will
you assist you in training your staff, showing you how to stock
and display your merchandise to achieve the maximum results. We
will teach you how to efficiently run your business, how to respond
to your customer's questions, and how to help your customers select
the proper equipment to meet their needs. We can recommend advertising
campaigns that will draw customers, therefore building a positive
customer base. We will guide you through the grand opening experience.
We realize that each franchisee needs ongoing support to face the
demands of running a business, therefore, we will be there to assist
you in facing those challenges.
GOLF ETC. will
help you select just the right combination of inventory for your
particular store. We deal only with those suppliers and vendors
that are known in the golfing community for their reliability and
market demand. GOLF ETC. has access to a supply of clubs, balls,
bags, golf apparel and accessories. We have negotiated agreements
with several national suppliers and developed strategic relationships.
This means that you have advantageous buying opportunities in selection,
service, & price.
The merchandise
expertise and support of GOLF ETC. will help you provide a pleasant
shopping atmosphere for the golfing enthusiast of all ages. It is
our goal to make your franchise an enjoyable, hassle - free and
profitable experience.
At the recent
PGA Merchandise Show in Orlando, Florida, Golf Etc the Texas-based
golf store franchiser and Golfsmith International, announced a joint
venture whereby Golfsmith will supply Golf Etc. with its full line
of golf club making components, tools and supplies. Golfsmith, the
World's Largest Golf Club Component Company has teamed with Golf
Etc., America's Fastest Growing Golf store franchise.
|
Jim
Thompson President
& CEO Golfsmith
Shane
Hunt President
& CEO Golf Etc. of America, Inc.
|
OWN
YOUR OWN SHOP
 You
will own your own shop and merchandise items popular in your area
while buying straight from the manufacturer. There are no quotas
or limits on merchandise and you have the use of trade names, marketing
expertise, distinctive business appearance, and support from GOLF
ETC.
PRE-OPENING
Golf Etc. has
retained a national firm to assist you in your site selection. Marketing
survey and assisting with lease negotiations, can be handled by
you, or with help from GOLF ETC. Store designs, fixtures, opening
merchandise, and setup, are services we provide that leaves you
more time to plan for your new future.
TRAINING
There is no
reason to be concerned if you are inexperienced about club repair,
or you don't recognize the difference of materials in one club to
another. We will answer all of your questions, and train you in
all aspects for the golf business. We will help you build your custom
clubs for your shop prior to opening day. You will be trained in
product knowledge, inventory control, merchandising, store operations,
club repair, club fitting, and the salesmanship of golf equipment.
SUPPORT
 Before
your opening, we will help you train your staff, stock and display
your original inventory, and recommend advertising programs.
YOUR
INVESTMENT
Based on 2,000
- 3,400 sq. ft. of leased space. GOLF ETC. provides:
- Construction
- Training
- Inventory
- GOLF ETC.
trademark name, logo,
and ongoing consultation
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