The Franchise Opportunity
PJ's Coffee is a franchise opportunity with a rich tradition, deep support, and something to prove. We've been producing simply the best coffee in the country for 25 years, and we've done it in a hot-bed of discriminating palates: New Orleans.
Now, we're introducing it to communities nationwide. Once you've tasted it, the secret will be out: PJ's serves the best specialty coffee in the category.
That's a bold statement. Join us to see how we back it up.
Best Coffee Concept
PJ's Coffee was founded 25 years ago in New Orleans, one of the most recognized destinations in the world for its food, drink, and entertainment - a haven for indulgence. To succeed in such an atmosphere you've got to be better than good.
We didn't just succeed - we thrived. We've built a strong brand in a city of brands. Now we're ready to share.
How did we do it? With the best product in the category. PJ's Coffee Company sets the standard for selecting, roasting and brewing coffee.
For 25 years, we have selfishly kept to New Orleans. Selfish no more, we invite the world to indulge in the most satisfying cup of coffee you will ever experience. PJ's Coffee. Simply the best coffee.
- In order to make simply the best coffee, we own the bean selection process and we own the roasting process. Without it, a coffee company loses control of two of the three foundational stages of developing a premium cup of coffee.
- PJ's uses a "medium roast strategy" (vs. the "well done" strategy of our Northwest counterparts). This means that we have confidence in our beans. It means that we KNOW our beans are quality - no need to burn them.
- Small batch size - controlled quality. Roasting the country's best beans is a delicate process. We take it seriously.
- Quality beans, unequaled richness. The best coffee comes from beans that are carefully chosen, still green, properly handled to minimize damage. Sounds overprotective, but the results can be tasted.
PJ's Coffee is part of the Raving Brands! family of franchises, which includes Moe's Southwest Grill, Mama Fu's Noodle House, and Planet Smoothie. Each of these concepts has built a reputation of aggressive growth, great real estate, dynamic customer experience, and a passion for excellence.
Passion, by the way, is the chief requirement for partnership with us.
Collectively we deliver economies of scale in real estate development, store design, and buying power. It means franchising and operational excellence. It means creativity in terms of product development, complementary concepts, and financing options. It means experience - which means increased chance for success.
A strong brand and rich heritage are wonderful assets for a company to have. Combined with smart marketing and innovative product presentation, PJ's Coffee is a brand that is being watched by experts.
Carefully chosen for profitability, dayparting, and complementary sales, our product mix helps extend PJ's Coffee into non-coffee occasions. Our most recent addition, a full and varied wine selection, rounds out the offering. Customers experience a range of products to suit their moods; while enjoying those products in surroundings that help set the mood.
Systems for Success
Our success is based on three fundamental achievements. Selecting the best beans. Roasting our beans according to some very distinct coffee profiles. Serving those finely roasted beans under the exact conditions our founder, Phyllis Jordan, developed some 25 years ago. As a franchise partner, we will ask you to be as attentive and rigorous about the serving as we are about the selecting and roasting.
- Training - We provide comprehensive training before and during your grand opening and we provide ongoing training and education in many forms long after you've served your first espresso. Our Passion is coffee and we serve PJ's with uncompromising pride and enthusiasm. You will too.
- Systems and Controls - Process and procedures go a long way to making things run smoothly. We provide you with tools, training, and context to help you measure it so you can manage it.
- Real Estate - We share real estate resources with our portfolio of complementary concepts. Because we represent a wide range of concepts, each with its own demographics, store footprints, and flexible design requirements, landlords call us first - we bring energy and flexibility to their developments. That translates to superior locations for our franchise partners.
- Marketing and PR - Current category leaders built their brands through an aggressive PR and in-store marketing effort. Imagine what we can accomplish taking a progressive and bold approach to promoting something even the category leader doesn't have?Simply the Best Coffee.
Our vision is straightforward -- to become the specialty coffee franchise of choice and the number one specialty coffee concept behind Starbucks Coffee Company.
Sure, we're confident. We select, roast, and brew Simply the Best Coffee. Housing that great coffee experience is a new progressive, yet comfortable store design. It's the kind of atmosphere and experience that doesn't exist anywhere else within the category - vibrant, inviting, and engaging.
In other words, a great destination for enjoying coffee, indulging in a glass of wine, meeting a neighbor, discussing business, or relaxing in solitude.
Bottom line? We provide the products, experience, and expertise to the right franchise partners. A smart and motivated partner will succeed.
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