TruePresence: A business opportunity for today?and tomorrow.
TruePresence provides affordable web services and rock-solid support to small- and medium-sized businesses. We help our franchisees design, deploy, and maintain Fortune 500 web sites, for a small-business price. But unlike most web firms, we bring economies of scale, greater reliability, and cost efficiencies to the table. Our goal: to become the Blockbuster Video of web services, creating a new standard in the web services world while creating a strong future for our Franchisees.
TruePresence franchisees are the heart of our company. They identify and close new customers, initiate web design and development projects, and service and grow customer accounts. They are the linchpins of our success. And we are the linchpin of theirs, as our suite of web technology products and services provides strong current and future revenue potential.
But, here's the key reason to consider TruePresence: residual income. The TruePresence Website System has a built-in software component that allows customers to manage their own web sites. TruePresence provides this ASP application online for a monthly fee. Additionally, every site needs web hosting, provided by TruePresence partner, Alabanza. This, too, generates revenue trails. Many of the additional products and services you'll offer?such as e-commerce shopping carts or CRM systems?result in monthly fees, as well. Having so many revenue streams, which continue after the initial sale, creates the possibility of substantial residual income.
?We believe in being truly present to our franchisees?and to their customers.?
Tom Cunningham, TruePresence CEO
The TruePresence Revenue Model: Generates results today. Builds an annuity for tomorrow.
TruePresence franchisees have the potential to build highly successful businesses with two main sources of revenue: current income from new engagements and residual income from completed engagements.
When you engage a new client for a new or redesigned web solution, you will receive income from the retail sale of those engagements.
Then, TruePresence will do all of the heavy lifting regarding web design, deployment, and maintenance. Once a site is live, your clients will be in control of their site and can make an unlimited amount of changes, all at a fixed monthly cost. The retail monthly recurring costs, less royalties and fees, are the profit stream for TruePresence franchisees.
The beauty of our revenue model is this: As you continue to receive income from engaging new clients, you're building a strong residual income from your existing clients.
Our goal: to provide a level of ongoing service, along with new products, that will help you to steadily grow your residual base. Result: an income stream that will remain as long as clients remain active.
The SMB Marketplace: rich with opportunity
TruePresence serves America 's small- and medium-sized businesses, the growth engine of our economy.
This is a dynamic marketplace. Each year, about 600,000 small firms close, but another 600,000 are born. And it's a marketplace that has just begun to embrace the Internet as a strategic resource. According to the National Federation of Independent Business (NFIB), 57 percent of small businesses use the Internet for business. Of those, 61 percent?or 35 percent of all small businesses?have a web site. Yet the average life span of these sites is just 21 months. And only 24 percent of small businesses say they actually generated revenue through their site. Worse, just eight percent said their site increased their profits. What this means is that the small- and medium-sized marketplace is looking for a world class, online presence that is full featured, secure, stable, and priced right!
Therein lies the opportunity for TruePresence. Millions of businesses have yet to build a web site. Others have a dead or dying web site. And still others have yet to experience the power of e-commerce. Most of these companies fit into one or more of these categories:
- Small businesses started by putting up brochure sites. Built by small local web firms, these sites often fell short of expectations.
- Companies realized they needed Fortune 500 functionality, but discovered they couldn't afford working with high-end web firms.
- So they turned again to small local firms. But found they either wanted to sell technology applications or creative packages. Not complete solutions designed to improve business results.
- Worse, many web providers disappeared in the technology shake-out of the last five years, leaving clients unable to update their content, confused about where to turn next, and very frustrated.
?Nearly half of small businesses without a web site expect to have one in the next 12 months.? National Federation of Independent Business (NFIB)